If I’d be rich, the first thing I’d do is get a fitness coach. If you want to achieve a goal pick the right person to do the job. This person doesn’t have to be you. After all, willpower is overrated if you can fix your environment. A coach:
- Keeps you accountable. You pay a lot of money and you don’t want to let your coach down.
- Shares expertise. So you don’t have to reinvent the wheel and make beginner mistakes.
- Corrects you. Has an outside perspective and can quickly give guidance so you don’t get stuck for months or pick up bad habits.
A coach can’t do the work for you but can be a great accelerator. So get a coach for everything right?
Well… it’s straightforward to get a fitness coach. But what if you want some help with your business. All bets are off. Welcome to the world of bUsInEsS CoAcHeS.
The Business Coach Jungle
Everyone calls themselves a business coach these days. Does it work? Well, the coaching and courses don’t but selling them does. Think of other industries where you can sell €2000 products without much experience and with 70% margins. Most coaches coach other people to become coaches… who coach others to become coaches (Sounds like this one scheme in the form of a triangle named after an Egyptian tomb?). When people are desperate they are willing to pay a big premium. “What if this finally makes me successful?”.
So a business coach is bad?
No, just like any other coach it can offer value. However, it’s hard to find a good one when it’s so lucrative to be a bad one.
7 Steps to Become a bUsInEsS CoAcH (Or Red Flag Checklist)
I’ve compiled 7 Principles so you can also quit your job and become a bUsInEsS CoAcH 😂(Or check for red flags when you’re considering one).
1. Don’t reinvent the wheel
Your method doesn’t have to be good as long as you are good at marketing. You sell the hype around the product, the actual coaching is an afterthought. Go to Amazon’s top 100 self-help book list and recycle the knowledge. You get extra points if you take your coaching strategy from your coach.
Every coach needs a (video) course as well. Make it long. It doesn’t matter if it’s boring. It’s like selling an exercise bike. You sell the dream of becoming fit. People won’t use it anyway. After a couple of times, it seems hard and you chuck it in the attic. People will blame themselves for the lack of willpower. Not your snoozefest course.
2. Offer a 30-day money-back guarantee
Don’t worry, few will claim it. Because you’ll make sure people will feel like failures when asking for a refund. Tell them: “You have to really want it”, “Expect to hustle”, “Do you want the success?”. People want to stay consistent in their actions. If you make them feel like they are not working hard enough they won’t even blame you for it.
3. Fake it till you make it
It’s not about the business, it’s about the lifestyle. Why show your administration when you can show your Aston Martin. If you help people with their business you need to make it seem like you are successful. Build social proof and authority. Don’t worry, you only have to keep up the appearance. You’ll become successful when everyone sign’s up for your coaching 😉.
For your business coach starter pack you can choose between:
1. Lamborghini and Mansion
2. Macbook and Bali villa with pool
Poor people love Lamborghini’s. They see it as the ultimate status symbol. Also, they love to travel because it signals not being in the office at 08:00 AM to email their expense report to Jack from accounting.
You can use photos of your holiday and the picture of the time you rented a yacht for 15 minutes. You might have to invest some money into this (Hey, I didn’t say a business coach didn’t need to invest… ). You can lease everything and deduct it as a marketing expense. Bonus points if you max out your credit cards to get started.
Take as many pictures and videos displaying your wealth. Use the picture you took with a celebrity in an airport after begging for 5 minutes. Pretend like you are best friends business partners.
The funny thing is if you fake it till you make it long enough you’ll become legit. It doesn’t matter anymore that you started using super sketchy techniques. You are now actually rich.
4. Never get specific
Make your advice generic so you can’t argue against it. You develop a money mindset, your true being, manifest business desires. Work from energy, vibes, and feelings.
Never get tempted to explain what this means. Nobody has a clue. Dismiss it with a statement like “You don’t have a winner mentality and you’re jealous. Don’t you want to be successful?”
Stay away from metrics. This means people could measure their progress, which they are not making.
5. Charge insane prices
When you tell people you can change their life all bets are off. The person who wouldn’t pay €5 for a cup of coffee will fork over €5000 for your coaching program.
Justify it by saying that you can’t put a price on changing your life. Use questionable math. It only costs a cup of coffee a day (for 4 years lol). If you triple your earnings you’ll make it back in two months.
Use buzzwords for everything. It’s not an inactive Facebook group it’s a Mastermind. It’s not a Zoom call it’s a Transformative Coaching Session. It’s not a video course it’s the Digital Leader Premium Business Academy.
When you dangle the perspective of a better life in front of people they stop thinking about money. They do all kinds of mental accounting why it would make sense to spend the money.
Once clients buy your product you are done, right? Think again, it’s time to upsell. When they buy coaching, tell them that the real transformation happens with VIP coaching (at 5x the price). People have already invested so much money that they desire results. Dangle it in front of them like a carrot. Just outside of reach until they buy your next product.
6. Advertise. Advertise. Advertise.
Advertising is expensive. It’s unprofitable for most people. You are not most people. Because you sell €5000 courses with a 70% margin. As long as you make a profit on each sale LET THE ADVERTISEMENTS RUN (This is why you see so many get rich quick ads on YouTube… they’re profitable).
7. Break down people’s confidence and sell it back to them at a premium…
First, create the problem they weren’t aware of. Make it vague. Like they need to resolve an internal emotional trauma before they can have business success. Like they need to learn the right mindset. Of course, you are the only one who sells the solution to the problem you’ve just created.
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